Market assessment
Where to go first, and whether to go at all. We assess one country or compare a shortlist, working from primary sources in the local language.
Send your briefWhen it helps
- The region is named, but the country isn’t chosen yet.
- Leadership wants numbers it can question before approving a launch budget.
- The data is thin, scattered or only in the local language.
What we look at
- Players — who operates in the market, how big they are, who they sell to.
- Market size — built bottom-up, with inputs, formula and assumptions you can check.
- Buyers — who pays for this kind of product, and how they buy.
- Regulation — the acts that apply, with number and version date.
- Public procurement — who bought similar solutions through tenders, and for how much.
The exact list depends on your brief. The feasibility map shows which items we can answer.
What you get
- A short conclusion: what the findings mean for your decision, including a well-founded “don’t go”.
- An Excel workbook with a source on every row.
- A list of what couldn’t be found in open sources, and why.
The insights were fast, rigorous, and directly actionable for our go-to-market planning.
Acclaim, a voice-AI company for contact centres, used our research on the business process outsourcing market of Kazakhstan and Uzbekistan.
Start with the feasibility map
Send the brief and we’ll mark every item before you pay anything.