How we work
First the limits, then the sources, then an answer to the decision you have to make.
1. The feasibility map
Before any work starts, we go through your brief line by line and give each item one of four marks. You see what you’re buying, and what you aren’t, before you commit.
- Will find
- The answer is in a primary source, and we know which one.
- Will compile
- No single source has it. We combine several and show each one.
- Will estimate
- No source has the number. We calculate it and show the inputs, formula and assumptions.
- Can’t be found
- It isn’t in open sources. You hear it before you pay, not in an appendix.
Feasibility map
| Brief item | Mark | Where from and how |
|---|---|---|
| Companies of the target profile operating in the country | Will find | The national company registry by activity code, taken in full |
| The largest players and their scale | Will compile | Registry, filings, job posts and local press, combined per company |
| Market size in money | Will estimate | Bottom-up: number of companies × estimated spend; inputs, formula and assumptions in the workbook |
| Regulatory requirements that apply | Will find | The acts on the regulator’s site, with number and version date |
| Companies that bought similar solutions through public tenders | Will find | Open procurement portals: winners and contract values |
| What each company pays its current vendor | Can’t be found | Not in open sources |
The feasibility map is free. The research itself is a project with a fixed scope, agreed once you’ve seen the map.
2. Primary sources, in the local language
We work from sources a decision can rest on: company registries, procurement records, filings, regulators, job boards and local press. Where a registry is open, we take it in full and classify it instead of searching directories.
- A fact comes with its source and a verbatim quote.
- An estimate comes with its inputs, formula and assumptions.
- Every claim carries a note on what it doesn’t prove.
- When later findings change an input, we recalculate, even if our own estimate goes down.
What an address looks like
One line from a workbook, opened up. Illustration with made-up data.
Licensed banks operating in country X
31
- Source
- Central bank register of licensed banks
- Saved
- Page snapshot, 12 March 2026
- Quote
- “As of 1 March 2026, 31 commercial banks hold a licence of the Central Bank.”
- Limit
- Counts licences. Doesn’t show which banks serve retail clients.
3. Two people accept every result
Collection is automated, so the volume is large. Two people accept the result: one checks the data, the other checks what it means for your decision. Every quote is matched against the saved source page before it goes into a report.
4. An answer to your decision
We build the findings around the call you have to make: whether to go, which country first, which accounts first. A well-founded “don’t go” is a result, and it costs less than learning the same thing from a marketing budget.
What you get
- A short conclusion for the decision.
- An Excel workbook with a source on every row.
- A list of what couldn’t be found, and why.
- Reports in English or Russian, or both.
Questions
What does the feasibility map cost?
Nothing. We mark your brief before any agreement. The research itself is a paid project with a fixed scope.
How long does a project take?
It depends on the brief. You get the timeline together with the scope, before any payment.
Which countries do you work in?
Countries where the answer depends on local sources and public data is thin. Our first project covered Kazakhstan and Uzbekistan. For any other country, the feasibility map shows what can be answered before you commit.
What if the data we need doesn’t exist?
Then the map marks the item “can’t be found” before you pay. Sometimes a number can be estimated from other inputs; then it’s marked “will estimate” and we show how.
Do you use AI?
Yes, for collection: large volumes of registry records and web pages are processed automatically. Every quote is checked against the saved source page, and two people accept the result before it reaches you.
Will you publish our project?
Only with your written consent. Your brief and results stay between us.
Which language is the report in?
English or Russian, or both.
Entering a new market?
Send the brief, or describe the decision in two lines. Before you pay for anything, you’ll know what can be found.